[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-influenceurs-food-collaboration":3,"blog-related-en-influenceurs-food-collaboration":19,"blog-neighbors-en-influenceurs-food-collaboration":71},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},941,323,"en","influenceurs-food-collaboration","Working with Food Influencers: A Guide","Is it necessary to pay? How to choose them? How to measure the return on investment?","Influencer marketing is powerful for restaurants because it’s visual. But be careful of “freebie-seekers” who only have fake followers.\n\nMicro-influencers > Macro-influencers. Target accounts local to 5k-50k subscribers who genuinely talk about your city and food. Their engagement rate is often better than stars with 1M followers.\n\nThe deal: for the little ones, an invitation (meal included for 2) is often enough against a Story and a Post. For the bigger ones, you sometimes have to pay. Request a contract or a clear written agreement on the deliverables (1 Reel + 3 Stories).\n\nGive them a unique promo code (e.g., \"JULIE10\" for -10%) to share. This is the only reliable way to measure how many customers actually come through them.\n\nTake care with the welcome. Treat them like VIPs, but make sure the dish served looks like what the average customer will receive (don’t over-cheat), otherwise subsequent customers will be disappointed.","7 min","2026-01-12T00:00:00.000Z","2026-05-15T08:59:38.000Z",11,"marketing-digital","bg-blue-500","Digital Marketing","\u003Cp>Influencer marketing is powerful for restaurants because it’s visual. But be careful of “freebie-seekers” who only have fake followers.\u003C/p>\n\u003Cp>Micro-influencers > Macro-influencers. Target accounts local to 5k-50k subscribers who genuinely talk about your city and food. Their engagement rate is often better than stars with 1M followers.\u003C/p>\n\u003Cp>The deal: for the little ones, an invitation (meal included for 2) is often enough against a Story and a Post. For the bigger ones, you sometimes have to pay. Request a contract or a clear written agreement on the deliverables (1 Reel + 3 Stories).\u003C/p>\n\u003Cp>Give them a unique promo code (e.g., “JULIE10” for -10%) to share. This is the only reliable way to measure how many customers actually come through them.\u003C/p>\n\u003Cp>Take care with the welcome. Treat them like VIPs, but make sure the dish served looks like what the average customer will receive (don’t over-cheat), otherwise subsequent customers will be disappointed.\u003C/p>\n",[20,27,36,45,55,64],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":26},"avantages-qr-code-restaurant-guide-complet-2026","Advantages of QR codes in restaurants: a complete guide 2026 (menu, order, payment)","All the advantages of a QR code in a restaurant in 2026: digital menu, table ordering, payment, reservations, marketing. Encrypted benefits, limits and best practices.","10 min","2026-05-10T00:00:00.000Z",42.1275520324707,{"slug":28,"title":29,"excerpt":30,"readTime":24,"publishedAt":31,"categorySlug":32,"categoryColor":33,"categoryLabel":34,"relevance":35},"ouvrir-franchise-poulet-frit-france-kfc-chicken-street-pfc","Opening a fried chicken franchise in France: KFC, Chicken Street, PFC — the complete guide","KFC, Chicken Street, PFC, Gladale... Fried chicken explodes in France. We compare the available franchises, the required investments and opportunities in 2026.","2026-01-14T00:00:00.000Z","marques","bg-amber-500","Marques",40.80209732055664,{"slug":37,"title":38,"excerpt":39,"readTime":24,"publishedAt":40,"categorySlug":41,"categoryColor":42,"categoryLabel":43,"relevance":44},"comment-choisir-borne-commande-restauration-rapide","Choosing your point-of-sale system in fast food","Bornes Innovorder, Biborne or Makseb Solutions: a complete guide to choosing, installing and making profitable use of a fast food ordering kiosk.","2025-09-21T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",30.833240509033203,{"slug":46,"title":47,"excerpt":48,"readTime":49,"publishedAt":50,"categorySlug":51,"categoryColor":52,"categoryLabel":53,"relevance":54},"cout-caisse-enregistreuse-restaurant-2026","How much does a restaurant cash register cost in 2026?","Free with Square for over 119 euros with Lightspeed: discover the true cost of a restaurant POS system in 2026, including hidden fees.","9 min","2025-09-15T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",28.27940559387207,{"slug":56,"title":57,"excerpt":58,"readTime":59,"publishedAt":25,"categorySlug":60,"categoryColor":61,"categoryLabel":62,"relevance":63},"haccp-pour-les-nuls-guide-complet-restaurant-2026","HACCP for Dummies: A Complete Guide for Restaurants in 2026 (method, principles, controls, connected solutions)","HACCP Explained Simply for Restaurateurs: 7 Principles, Practical Implementation, Mandatory Records, Deep-Fat Fryers, Connected Thermometers, Preparing a Sanitary Control for 2026.","14 min","reglementation","bg-amber-600","Regulation",27.245525360107422,{"slug":65,"title":66,"excerpt":67,"readTime":68,"publishedAt":69,"categorySlug":32,"categoryColor":33,"categoryLabel":34,"relevance":70},"au-bureau-france-modele-franchise","Franchise with Au Bureau: entry ticket and economic model of a brasserie-pub","Personal contribution 150-250k€, total investment 500-800k€: Au Bureau is an intermediate restaurant franchise with a differentiated brasserie-pub format. Franchisee journey details.","5 min","2026-05-31T20:34:50.000Z",25.668140411376953,{"prev":72,"next":75},{"slug":73,"title":74},"strategies-cross-selling-upselling-livraison","Cross-selling and upselling strategies in delivery",{"slug":76,"title":77},"etre-mis-en-avant-plateformes-livraison","How to be highlighted on delivery platforms"]