[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-identite-visuelle-restaurant-plateformes":3,"blog-related-en-identite-visuelle-restaurant-plateformes":19,"blog-neighbors-en-identite-visuelle-restaurant-plateformes":71},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},929,311,"en","identite-visuelle-restaurant-plateformes","Create a strong visual identity on delivery platforms","Your restaurant is a snapshot among hundreds. Here’s how to visually distinguish yourself.","On a delivery platform, your restaurant is reduced to a cover photo, a logo, and a name. In 2 seconds, the customer decides whether to click or scroll. Your visual identity must be irresistible.\n\nThe logo must be readable in a small format (40x40 pixels). Logos that are too detailed become illegible on mobile. Prioritize simplicity: an icon + the name in clear typography.\n\nThe cover photo is your free advertising. Avoid photos of the facade or interior. Show your BEST dish, well lit, appetizing. Change it every month.\n\nEach photo of a dish must follow the same visual style: same background, same lighting, same angle. This consistency creates an impression of professionalism and reliability.\n\nYour brand colors should be present everywhere: bags, stickers, business cards inserted into orders, photos. Repetition creates recognition.\n\nYour restaurant name on platforms may be different from your legal name. Choose a short, memorable name that evokes your cuisine. “Chez Rami - Kebab Artisanal” is better than “Restaurant Rami”.","5 min","2026-01-23T00:00:00.000Z","2026-05-15T08:59:36.000Z",8,"general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.","\u003Cp>On a delivery platform, your restaurant is reduced to a cover photo, a logo, and a name. In 2 seconds, the customer decides whether to click or scroll. Your visual identity must be irresistible.\u003C/p>\n\u003Cp>The logo must be readable in a small format (40x40 pixels). Logos that are too detailed become illegible on mobile. Prioritize simplicity: an icon + the name in clear typography.\u003C/p>\n\u003Cp>The cover photo is your free advertising. Avoid photos of the facade or interior. Show your BEST dish, well lit, appetizing. Change it every month.\u003C/p>\n\u003Cp>Each photo of a dish must follow the same visual style: same background, same lighting, same angle. This consistency creates an impression of professionalism and reliability.\u003C/p>\n\u003Cp>Your brand colors should be present everywhere: bags, stickers, business cards inserted into orders, photos. Repetition creates recognition.\u003C/p>\n\u003Cp>Your restaurant name on platforms may be different from your legal name. Choose a short, memorable name that evokes your cuisine. “Chez Rami - Kebab Artisanal” is better than “Restaurant Rami”.\u003C/p>\n",[20,30,40,50,56,65],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.","10 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",60.79578399658203,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"brand-identity-restaurant-livraison","Building a strong brand identity in delivery","How to create a recognizable and memorable brand when your customers never visit your restaurant.","8 min","2025-11-15T00:00:00.000Z","marketing","bg-feature-blue","Marketing",60.27860641479492,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":46,"categoryColor":47,"categoryLabel":48,"relevance":49},"marques-virtuelles-dark-brand-guide-uber-eats","Virtual Brands: The Complete Guide to Creating Your Dark Brand on Uber Eats","Do you have an existing kitchen? Create a virtual brand and generate supplementary income on Uber Eats without real estate investment. Our step-by-step guide.","11 min","2025-09-10T00:00:00.000Z","marques","bg-amber-500","Marques",55.00166702270508,{"slug":51,"title":52,"excerpt":53,"readTime":24,"publishedAt":54,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":55},"dark-kitchen-equipement-cuisine-livraison","Dark kitchen: how to equip your kitchen 100% delivery","Kitchen equipment, software, aggregator, packaging: a complete guide to equipping and launching a profitable dark kitchen in 2026.","2025-09-22T00:00:00.000Z",50.79134750366211,{"slug":57,"title":58,"excerpt":59,"readTime":24,"publishedAt":60,"categorySlug":61,"categoryColor":62,"categoryLabel":63,"relevance":64},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","2025-10-08T00:00:00.000Z","livraison","bg-feature-green","Delivery",48.02354431152344,{"slug":66,"title":67,"excerpt":68,"readTime":69,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":70},"uber-eats-vs-deliveroo-vs-just-eat-comparatif-restaurateurs","Uber Eats vs Deliveroo vs Just Eat: Which platform to choose in 2026","Commissions, visibility, support, restoration tools: detailed comparison of the three largest delivery platforms in France to help restaurateurs choose.","9 min",46.15184020996094,{"prev":72,"next":75},{"slug":73,"title":74},"erreurs-courantes-restaurateurs-livraison","The 10 most common mistakes made by restaurant delivery owners",{"slug":76,"title":77},"alternative-keytchens-plateforme-complete","Seeking an alternative to Keytchens: what restaurateurs expect from a comprehensive solution in 2026"]