[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-haagen-dazs-luxe-glace":3,"blog-related-en-haagen-dazs-luxe-glace":19,"blog-neighbors-en-haagen-dazs-luxe-glace":72},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},911,293,"en","haagen-dazs-luxe-glace","Häagen-Dazs: the fake Danish name to create luxury","Pure marketing: a made-up name that sounds \"European quality\".","Created in the Bronx, NY. The founder wanted a name that evoked Danish dairy quality.\n\nAdult and sensual positioning (TV ads).\n\nNoble ingredients, little air in the ice (dense).\n\nI created the segment of the super-premium ice cream in the supermarket.","4 min","2025-10-26T00:00:00.000Z","2026-05-15T08:59:33.000Z",7,"success-stories","bg-pink-500","Success Stories","\u003Cp>Created in the Bronx, NY. The founder wanted a name that evoked Danish dairy quality.\u003C/p>\n\u003Cp>Adult and sensual positioning (TV ads).\u003C/p>\n\u003Cp>Noble ingredients, little air in the ice (dense).\u003C/p>\n\u003Cp>I created the segment of the super-premium ice cream in the supermarket.\u003C/p>\n",[20,30,39,49,56,66],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"gerer-avis-faux-plateformes","How to identify and report fake reviews on platforms","Fake reviews (positive from competitors or maliciously negative) are a real problem. Here’s how to combat them.","6 min","2025-11-10T00:00:00.000Z","avis-clients","bg-feature-blue","Client reviews",51.50084686279297,{"slug":31,"title":32,"excerpt":33,"readTime":24,"publishedAt":34,"categorySlug":35,"categoryColor":36,"categoryLabel":37,"relevance":38},"mentions-legales-obligatoires-prestataire-restaurant-france","Mandatory legal notices for a B2B SaaS provider in France (LCEN 2004)","What are the 9 elements a commercial website must display to be legal in France, and why their absence is a warning sign for any restaurateur about to sign a contract?","2026-05-13T00:00:00.000Z","conformite","bg-red-500","Compliance",35.48273849487305,{"slug":40,"title":41,"excerpt":42,"readTime":43,"publishedAt":44,"categorySlug":45,"categoryColor":46,"categoryLabel":47,"relevance":48},"meilleur-kassesystem-restaurant-allemagne-danemark-comparatif-2026","Best restaurant POS system: complete guide Germany and Denmark 2026","Comparative analysis of the best point-of-sale systems for restaurants in Germany, the best point-of-sale systems for restaurants in Denmark, integrations for delivery and compatibility with TSE/SAFT-T.","12 min","2026-05-10T00:00:00.000Z","caisse","bg-indigo-600","Cash",32.0859260559082,{"slug":50,"title":51,"excerpt":52,"readTime":53,"publishedAt":54,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":55},"signaler-faux-avis-deliveroo","How to report a fake review on Deliveroo and protect your reputation","Negative fake reviews are a scourge for restaurateurs on Deliveroo. This guide explains the reporting procedure, the expected delays and complementary actions to protect your rating.","8 min","2026-02-15T00:00:00.000Z",27.74226188659668,{"slug":57,"title":58,"excerpt":59,"readTime":60,"publishedAt":61,"categorySlug":62,"categoryColor":63,"categoryLabel":64,"relevance":65},"avis-video-temoignage-client","The video testimony: the ultimate social proof","A customer who says on camera “This is the best taco of my life” is worth 1000 ads.","5 min","2025-10-12T00:00:00.000Z","marketing-digital","bg-blue-500","Digital Marketing",25.74921417236328,{"slug":67,"title":68,"excerpt":69,"readTime":60,"publishedAt":70,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":71},"gerer-avis-frauduleux-plateformes","How to identify and report fraudulent reviews on platforms","Fake reviews from competitors, repeat abusive clients: how to detect and have them removed.","2026-01-11T00:00:00.000Z",24.18863296508789,{"prev":73,"next":76},{"slug":74,"title":75},"repondre-avis-5-etoiles-uber-eats","How to respond to 5-star reviews on Uber Eats to retain your customers",{"slug":77,"title":78},"zone-livraison-optimale-restaurant","Define your optimal delivery zone: neither too large nor too small"]