[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-grandes-chaines-livraison-boost-ca":3,"blog-related-en-grandes-chaines-livraison-boost-ca":19,"blog-neighbors-en-grandes-chaines-livraison-boost-ca":70},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},907,289,"en","grandes-chaines-livraison-boost-ca","Large chains are using delivery to boost their revenue by 30%.","McDonald's, KFC, Domino's... major chains have made delivery a cornerstone of their strategy. What levers do they use and how can you do the same?","In 2026, home delivery will represent 25 to 35% of the revenue of major restaurant chains in France. McDonald's, KFC, Domino's, O'Tacos – these brands have made delivery a major growth lever. What are their strategies and what can you learn from them?\n\nMcDonald's strategy: total ubiquity. McDonald's is present on Uber Eats, Deliveroo and Just Eat in 100% of its restaurants. The brand has invested massively in optimizing its photos and ranking on the platforms. Result: McDonald's is often the first result when a customer searches for \"burger\" on Uber Eats.\n\nDomino's strategy: the direct channel first. Domino's made the choice to develop its native app first. Its app is the most downloaded in the restaurant category in France. On third-party platforms, Domino's is only present to capture customers who don't use the app. This dual strategy maximizes margins (0% commission on the app vs 25-30% on platforms).\n\nKFC's strategy: data and promotions. KFC heavily uses promotions on Uber Eats and Deliveroo to maintain its ranking. The brand has analyzed that the ROI of promotions (e.g., -20% on Mondays) is positive if the average basket exceeds 18€.\n\nO'Tacos strategy: the aggregator and coherence. O'Tacos has standardized its workflow with RusHour for all its franchises. The menu is synchronized automatically across all platforms. A price change is deployed in 5 minutes across 300 restaurants.\n\nLesson 1: Be present on all platforms. Each platform has its own audience. A Deliveroo client isn’t necessarily on Uber Eats. Multi-platform presence is the foundation.\n\nLesson 2: Optimize photos and descriptions. The best chains invest 200-500€ per restaurant in professional photos. Restaurants with good photos generate 40% more orders.\n\nLesson 3: Respond to reviews systematically. McDonald's, KFC, and Domino's have dedicated teams to respond to customer reviews on all platforms. With Fooderise, you can centralize this management.\n\nLesson 4: use a aggregator for multi-sites. All major chains use an aggregator. It has become a critical infrastructure. Without an aggregator, managing multiple platforms is impossible at scale.","10 min","2025-11-24T00:00:00.000Z","2026-05-15T08:59:33.000Z",15,"marques","bg-amber-500","Marques","\u003Cp>In 2026, home delivery will represent 25 to 35% of the revenue of major restaurant chains in France. McDonald’s, KFC, Domino’s, O’Tacos – these brands have made delivery a major growth lever. What are their strategies and what can you learn from them?\u003C/p>\n\u003Cp>McDonald’s strategy: total ubiquity. McDonald’s is present on Uber Eats, Deliveroo and Just Eat in 100% of its restaurants. The brand has invested massively in optimizing its photos and ranking on the platforms. Result: McDonald’s is often the first result when a customer searches for “burger” on Uber Eats.\u003C/p>\n\u003Cp>Domino’s strategy: the direct channel first. Domino’s made the choice to develop its native app first. Its app is the most downloaded in the restaurant category in France. On third-party platforms, Domino’s is only present to capture customers who don’t use the app. This dual strategy maximizes margins (0% commission on the app vs 25-30% on platforms).\u003C/p>\n\u003Cp>KFC’s strategy: data and promotions. KFC heavily uses promotions on Uber Eats and Deliveroo to maintain its ranking. The brand has analyzed that the ROI of promotions (e.g., -20% on Mondays) is positive if the average basket exceeds 18€.\u003C/p>\n\u003Cp>O’Tacos strategy: the aggregator and coherence. O’Tacos has standardized its workflow with RusHour for all its franchises. The menu is synchronized automatically across all platforms. A price change is deployed in 5 minutes across 300 restaurants.\u003C/p>\n\u003Cp>Lesson 1: Be present on all platforms. Each platform has its own audience. A Deliveroo client isn’t necessarily on Uber Eats. Multi-platform presence is the foundation.\u003C/p>\n\u003Cp>Lesson 2: Optimize photos and descriptions. The best chains invest 200-500€ per restaurant in professional photos. Restaurants with good photos generate 40% more orders.\u003C/p>\n\u003Cp>Lesson 3: Respond to reviews systematically. McDonald’s, KFC, and Domino’s have dedicated teams to respond to customer reviews on all platforms. With Fooderise, you can centralize this management.\u003C/p>\n\u003Cp>Lesson 4: use a aggregator for multi-sites. All major chains use an aggregator. It has become a critical infrastructure. Without an aggregator, managing multiple platforms is impossible at scale.\u003C/p>\n",[20,30,39,45,52,60],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"rushour-avis-restaurateurs-guide-complet-2026","RusHour reviews 2026: a complete guide for restaurateurs (features, prices, alternatives)","Detailed review of RusHour in 2026: positioning, strengths, POS integrations, Boost'R concierge service, price level and comparison with transparent market alternatives.","8 min","2026-05-07T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",91.96440887451172,{"slug":31,"title":32,"excerpt":33,"readTime":24,"publishedAt":34,"categorySlug":35,"categoryColor":36,"categoryLabel":37,"relevance":38},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","2025-11-10T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",89.745361328125,{"slug":40,"title":41,"excerpt":42,"readTime":11,"publishedAt":43,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":44},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","2026-05-04T00:00:00.000Z",89.0834732055664,{"slug":46,"title":47,"excerpt":48,"readTime":49,"publishedAt":50,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":51},"dominos-pizza-france-analyse-financiere","Domino's Pizza France : financial analysis 2024 (the digital model pays)","On the Domino's franchises indexed in our database, the 2024 balance sheets show remarkable operational stability. Decryption of the business model of a 100% delivery chain.","4 min","2026-05-31T20:29:54.000Z",81.4158935546875,{"slug":53,"title":54,"excerpt":55,"readTime":24,"publishedAt":56,"categorySlug":57,"categoryColor":58,"categoryLabel":57,"relevance":59},"checklist-verifier-editeur-pos-tient-promesses-12-points","How to check if a POS editor keeps its promises: a 12-point checklist before signing","An operational checklist for auditing a restaurant solution vendor before signing: live demos of integrations, contactable references, status page, official stores, terms and conditions. Applicable to Fooderise as well as its competitors.","2026-04-20T00:00:00.000Z","tech","bg-indigo-600",77.95281219482422,{"slug":61,"title":62,"excerpt":63,"readTime":64,"publishedAt":65,"categorySlug":66,"categoryColor":67,"categoryLabel":68,"relevance":69},"commission-deliveroo-restaurant-france-pourcentage-2026","Commission Deliveroo restaurant France 2026 : exact percentage, hidden fees, how to reduce","Everything about the Deliveroo commission in France for restaurants in 2026: percentage per plan (Lite, Plus, Premium), hidden fees, numbered examples and strategies to reduce it.","11 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",76.81310272216797,{"prev":71,"next":74},{"slug":72,"title":73},"partenariats-restaurants-collaborations","Restaurant partnerships: how to collaborate to grow",{"slug":75,"title":76},"chiffre-affaires-premier-mois-livraison","Your first 30 days on a delivery platform: what to expect"]