[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-geo-fencing-marketing":3,"blog-related-en-geo-fencing-marketing":19,"blog-neighbors-en-geo-fencing-marketing":68},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},870,252,"en","geo-fencing-marketing","Geo-Fencing: send an ad when the client passes by","Technology allows targeting smartphones within a very precise area.","The principle: define a virtual barrier (e.g., 200m around the restaurant). If a user of your app or a partner app enters the zone, they receive a notification.\n\nYou're so close! Come have a coffee, we're offering it to you for any purchase of a cookie.\n\nTargeting competitors (Conquesting). Putting a zone around the nearest McDonald's to send out an ad for your artisanal burger? It's technically possible (but aggressive).\n\nPrivacy matters. User consent (geolocation active) is required.\n\nVery effective in high-traffic areas (shopping centers, pedestrian streets).","5 min","2025-12-07T00:00:00.000Z","2026-05-15T08:59:27.000Z",11,"marketing-digital","bg-blue-500","Digital Marketing","\u003Cp>The principle: define a virtual barrier (e.g., 200m around the restaurant). If a user of your app or a partner app enters the zone, they receive a notification.\u003C/p>\n\u003Cp>You’re so close! Come have a coffee, we’re offering it to you for any purchase of a cookie.\u003C/p>\n\u003Cp>Targeting competitors (Conquesting). Putting a zone around the nearest McDonald’s to send out an ad for your artisanal burger? It’s technically possible (but aggressive).\u003C/p>\n\u003Cp>Privacy matters. User consent (geolocation active) is required.\u003C/p>\n\u003Cp>Very effective in high-traffic areas (shopping centers, pedestrian streets).\u003C/p>\n",[20,30,37,47,53,59],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"uber-eats-vs-deliveroo-quelle-plateforme-restaurant","Uber Eats vs Deliveroo: Which platform should your restaurant choose?","Commissions, visibility, marketing tools, delivery zones: a comprehensive comparison of Uber Eats vs Deliveroo to help restaurateurs choose their platform.","10 min","2025-10-08T00:00:00.000Z","livraison","bg-feature-green","Delivery",34.83622741699219,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":36},"zone-livraison-optimale","Defining your optimal delivery zone: the data-driven method to maximize orders and quality","Too large, your delivery area degrades quality and your reviews. Too small, you miss customers. Here’s the method for finding the perfect balance between geographic coverage and customer experience.","7 min","2025-11-10T00:00:00.000Z",31.31834602355957,{"slug":38,"title":39,"excerpt":40,"readTime":41,"publishedAt":42,"categorySlug":43,"categoryColor":44,"categoryLabel":45,"relevance":46},"deliview-fr-code-ia-emergent-site-ouvert-ferme-instable-2026","Deliview.fr: What a restaurateur can check publicly before signing with a recent SaaS editor","Before entrusting your orders and payments to a young software publisher like Deliview.fr, several public information allows to assess the operational maturity level. Here is the reading grid, without jargon.","11 min","2026-05-02T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",20.376129150390625,{"slug":48,"title":49,"excerpt":50,"readTime":11,"publishedAt":51,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":52},"sms-marketing-restaurant","SMS Marketing: The secret weapon to fill your room","With an open rate of 98%, SMS overpowers email. How to use it without harassing.","2026-01-19T00:00:00.000Z",16.709392547607422,{"slug":54,"title":55,"excerpt":56,"readTime":24,"publishedAt":57,"categorySlug":43,"categoryColor":44,"categoryLabel":45,"relevance":58},"dark-kitchen-equipement-cuisine-livraison","Dark kitchen: how to equip your kitchen 100% delivery","Kitchen equipment, software, aggregator, packaging: a complete guide to equipping and launching a profitable dark kitchen in 2026.","2025-09-22T00:00:00.000Z",16.00259017944336,{"slug":60,"title":61,"excerpt":62,"readTime":34,"publishedAt":63,"categorySlug":64,"categoryColor":65,"categoryLabel":66,"relevance":67},"gestion-commandes-refusees","Handling rejected orders on platforms: impact, prevention and compensation procedures","Refusing an order on Uber Eats or Deliveroo has a cost far beyond the order itself. Here’s the real impact of a high refusal rate and how to reduce it to near zero.","2026-01-15T00:00:00.000Z","flux","bg-feature-cyan","Flux",15.489416122436523,{"prev":69,"next":72},{"slug":70,"title":71},"kikkoman-sauce-soja-siecles","Kikkoman: 300 years of fermentation",{"slug":73,"title":74},"gestion-reclamations-clients-livraison","Managing customer complaints regarding delivery: the HEARD method"]