[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-fidelisation-client-cout":3,"blog-related-en-fidelisation-client-cout":19,"blog-neighbors-en-fidelisation-client-cout":69},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},847,229,"en","fidelisation-client-cout","Loyalty costs 7 times less than acquisition: the proof","Stop chasing new clients if you don't know how to keep the old ones.","A loyal customer has a higher average basket (+15-20%). They trust you, they dare to try new products or order dessert.\n\nIt's less price-sensitive. They come for the experience and the relationship, not just the promotion -50%.\n\nYou are your best salesperson. Word-of-mouth is positive thanks to regulars.\n\nHe forgives more easily. If you make a mistake, the regular customer will be understanding. The new client will never return and will leave a 1-star review.\n\nConcentrate 20% of your marketing budget on retention (emailing, loyalty program, small gestures). It’s the most profitable investment.","5 min","2025-10-11T00:00:00.000Z","2026-05-15T08:59:24.000Z",11,"marketing-digital","bg-blue-500","Digital Marketing","\u003Cp>A loyal customer has a higher average basket (+15-20%). They trust you, they dare to try new products or order dessert.\u003C/p>\n\u003Cp>It’s less price-sensitive. They come for the experience and the relationship, not just the promotion -50%.\u003C/p>\n\u003Cp>You are your best salesperson. Word-of-mouth is positive thanks to regulars.\u003C/p>\n\u003Cp>He forgives more easily. If you make a mistake, the regular customer will be understanding. The new client will never return and will leave a 1-star review.\u003C/p>\n\u003Cp>Concentrate 20% of your marketing budget on retention (emailing, loyalty program, small gestures). It’s the most profitable investment.\u003C/p>\n",[20,30,40,46,52,62],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"cout-acquisition-client-cac","Customer Acquisition Cost (CAC): how much does it cost to acquire a new customer?","Marketing, promos, commissions... Do you know how much you spend to attract a customer and how much it brings you in?","7 min","2025-11-25T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",67.4485092163086,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"fideliser-clients-livraison-recuperer-donnee-2026","Loyalizing customers, delivery, and retrieving customer data in 2026","Delivered through platforms, the customer belongs to the platform, not to you. How to build a direct relationship and recover your customer data.","9 min","2026-06-03T15:00:00.000Z","marketing","bg-feature-blue","Marketing",58.39332962036133,{"slug":41,"title":42,"excerpt":43,"readTime":34,"publishedAt":44,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":45},"rentabilite-par-plat","Calculate profitability by platform: the step-by-step method to identify your champions and your dead weight.","Do you really know which dishes on your menu make you money and which ones make you lose money? The Stars/Cows/Problems/Dead Weight method applied to your restaurant.","2025-12-22T00:00:00.000Z",50.50120544433594,{"slug":47,"title":48,"excerpt":49,"readTime":34,"publishedAt":50,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":51},"break-even-restaurant","Calculate the breakeven point of your restaurant: the complete method with examples and figures","How many orders do you need to fulfill each month to cover your fixed costs? Calculating the break-even point (profitability threshold) is the most important financial exercise for any restaurateur.","2025-12-26T00:00:00.000Z",48.98056411743164,{"slug":53,"title":54,"excerpt":55,"readTime":56,"publishedAt":57,"categorySlug":58,"categoryColor":59,"categoryLabel":60,"relevance":61},"rushour-vs-fooderise-comparatif-complet-2026","RusHour vs Fooderise in 2026: Complete comparison, prices, features and reviews from restaurateurs","Detailed comparison between RusHour and Fooderise. Price, reliability, features, support, engagement. Why more and more restaurateurs are migrating.","13 min","2026-05-01T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",47.333518981933594,{"slug":63,"title":64,"excerpt":65,"readTime":66,"publishedAt":67,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":68},"avantages-qr-code-restaurant-guide-complet-2026","Advantages of QR codes in restaurants: a complete guide 2026 (menu, order, payment)","All the advantages of a QR code in a restaurant in 2026: digital menu, table ordering, payment, reservations, marketing. Encrypted benefits, limits and best practices.","10 min","2026-05-10T00:00:00.000Z",43.935768127441406,{"prev":70,"next":73},{"slug":71,"title":72},"vendre-son-restaurant-valorisation","Valuation: How much is my restaurant worth?",{"slug":74,"title":75},"avis-video-temoignage-client","The video testimony: the ultimate social proof"]