[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-erreurs-marketing-restaurant-debutant":3,"blog-related-en-erreurs-marketing-restaurant-debutant":19,"blog-neighbors-en-erreurs-marketing-restaurant-debutant":70},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},838,219,"en","erreurs-marketing-restaurant-debutant","5 marketing mistakes made by beginner restaurateurs","To please everyone, neglecting the client file... Classics to avoid.","Error 1: Having no target. \"We welcome everyone from 7 to 77 years old.\" No. If you speak to everyone, you speak to no one.\n\nError 2: Stop marketing when it’s working. “The restaurant is full, I stop the advertising.” Error. When it drops, it will be too late to restart the machine.\n\nError 3: Neglecting the database. Letting customers leave without taking their contact information is a huge waste.\n\nError 4: Being inconsistent. Posting 10 times a day for a week then nothing for a month. Consistency is key for algorithms.\n\nError 5: Copying competitors. Be yourself. Copying is always less flavorful than the original.","6 min","2026-02-05T00:00:00.000Z","2026-05-15T08:59:23.000Z",11,"marketing-digital","bg-blue-500","Digital Marketing","\u003Cp>Error 1: Having no target. “We welcome everyone from 7 to 77 years old.” No. If you speak to everyone, you speak to no one.\u003C/p>\n\u003Cp>Error 2: Stop marketing when it’s working. “The restaurant is full, I stop the advertising.” Error. When it drops, it will be too late to restart the machine.\u003C/p>\n\u003Cp>Error 3: Neglecting the database. Letting customers leave without taking their contact information is a huge waste.\u003C/p>\n\u003Cp>Error 4: Being inconsistent. Posting 10 times a day for a week then nothing for a month. Consistency is key for algorithms.\u003C/p>\n\u003Cp>Error 5: Copying competitors. Be yourself. Copying is always less flavorful than the original.\u003C/p>\n",[20,30,39,48,53,61],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"erreurs-courantes-restaurateurs-plateformes","The 10 most common mistakes made by restaurant delivery owners","Avoid these classic pitfalls that cost restaurateurs starting on delivery platforms dearly.","9 min","2026-02-22T00:00:00.000Z","strategie","bg-feature-orange","Strategy",35.84390640258789,{"slug":31,"title":22,"excerpt":32,"readTime":33,"publishedAt":34,"categorySlug":35,"categoryColor":36,"categoryLabel":37,"relevance":38},"erreurs-courantes-restaurateurs-livraison","From pricing to review management, here are the most costly mistakes and how to avoid them.","7 min","2026-01-22T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",30.76178741455078,{"slug":40,"title":41,"excerpt":42,"readTime":24,"publishedAt":43,"categorySlug":44,"categoryColor":45,"categoryLabel":46,"relevance":47},"templates-reponse-avis-negatif-pizza","Response templates for negative reviews for pizzeria: 10 ready-to-use models","Overcooked, late delivery, cold pizza: typical negative reviews of a pizzeria and how to respond professionally. 10 customizable templates to win back your dissatisfied customers.","2026-02-06T00:00:00.000Z","avis-clients","bg-feature-blue","Client reviews",26.94868278503418,{"slug":49,"title":22,"excerpt":50,"readTime":33,"publishedAt":51,"categorySlug":35,"categoryColor":36,"categoryLabel":37,"relevance":52},"erreurs-frequentes-restaurateurs-livraison","These mistakes are costly and easy to avoid. Make sure you don't make any.","2025-11-25T00:00:00.000Z",20.835981369018555,{"slug":54,"title":55,"excerpt":56,"readTime":11,"publishedAt":57,"categorySlug":58,"categoryColor":27,"categoryLabel":59,"relevance":60},"photo-plats-budget-smartphone","Photographing your dishes with a smartphone: a beginner's guide","You don’t need a professional photographer. Your smartphone is enough with the right techniques.","2025-11-28T00:00:00.000Z","menus","Menus",18.222925186157227,{"slug":62,"title":63,"excerpt":64,"readTime":11,"publishedAt":65,"categorySlug":66,"categoryColor":67,"categoryLabel":68,"relevance":69},"cout-turnover-restauration","The hidden cost of turnover in the restaurant industry: why retaining your teams pays off","Recruiting and training are expensive. Calculating the cost of a departure helps understand the interest of HR retention.","2025-11-30T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",16.555267333984375,{"prev":71,"next":74},{"slug":72,"title":73},"sushi-shop-democratisation","Sushi Shop: how they made sushi glamorous",{"slug":75,"title":76},"impression-ticket-encre-invisible","Tickets without ink and without phenol."]