[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-description-plat-optimise":3,"blog-related-en-description-plat-optimise":19,"blog-neighbors-en-description-plat-optimise":72},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},806,187,"en","description-plat-optimise","Write a dish description that sells: a complete guide with examples for delivery restaurants","A well-written dish description can increase sales by 20 to 40%. Here’s the SAVA method (Sensory, Authentic, Value, Action) and 15 concrete examples to transform your descriptions.","Online menu dish descriptions are often treated as a formality. “Beef burger, salad, tomato, cheddar.” This type of description is functional but doesn’t sell anything. Conversely, a well-written description makes the customer salivate before they even order, justifies the price, and differentiates your dish from dozens of other burgers available in your area. The SAVA (Sensory, Authentic, Value, Action) method offers a simple framework for writing effective descriptions.\n\nS as Sensory: appeal to the five senses in your description. “Crispy” (sound/touch), “smells like cold smoke” (taste/smell), “generous” (visual), “melting” (touch/taste) are sensory adjectives that create an experience in the reader’s head before the order. Example before: “Chicken grilled, rice, vegetables.” Example after: “Farm chicken grilled over charcoal, fragrant basmati rice with turmeric, seasonal vegetables crispy and mint yogurt sauce.” The second description instantly generates an appetizing mental image.\n\nA as Authentic: mention the origin of products, traditional or artisanal preparation methods, and homemade recipes. “Our four-hour slow-cooked Bolognese sauce according to my grandmother’s Neapolitan recipe” is an authentic description that creates a story and builds trust. Consumers are often willing to pay more for homemade and authentic products. Mentions of geographical origin (beef from Burgundy, regional tomatoes) also strengthen the perceived value.\n\nV as Value: help the client understand what they are getting for their money. “Generous,” “abundant,” “enough for two,” “premium 250g portion” are indicators of value that reassure and justify the price. On delivery platforms where the client doesn’t see the portions, these details reduce uncertainty and decrease negative reviews such as “portion too small for the price.”\n\nA as Action: finish the description with a subtle invitation. “Must-have,” “our best-seller,” “don’t miss out,” “the chef’s choice” are formulas that encourage action without being aggressive.\n\nThe queen of pizzas: San Marzano DOP tomatoes, melting fior di latte mozzarella, fresh basil, extra virgin olive oil. Our most ordered margherita for 8 years. \n\nCrispy romaine lettuce, 24-month aged parmesan, homemade garlic croutons, Cantabrian anchovies, minute-prepared Caesar sauce. The salad that converts salad allergy sufferers. \n\nHomemade tiramisu: ladyfingers soaked in espresso, homemade whipped mascarpone, Madagascar cocoa. Prepared in the morning for evening delivery.\n\nUber Eats has a character limit of 255 characters per description. Deliveroo allows 1,000 characters. Optimize for Uber Eats: be concise (150-200 characters), placing the most important words first as descriptions are often truncated. For physical menus and your own website, you have more freedom. Read your descriptions aloud: if they don’t make you hungry, start over. The best description is one that makes you want to order your own dish.","8 min","2025-11-09T00:00:00.000Z","2026-05-15T08:59:18.000Z",3,"menus","bg-feature-orange","Menus","\u003Cp>Online menu dish descriptions are often treated as a formality. “Beef burger, salad, tomato, cheddar.” This type of description is functional but doesn’t sell anything. Conversely, a well-written description makes the customer salivate before they even order, justifies the price, and differentiates your dish from dozens of other burgers available in your area. The SAVA (Sensory, Authentic, Value, Action) method offers a simple framework for writing effective descriptions.\u003C/p>\n\u003Cp>S as Sensory: appeal to the five senses in your description. “Crispy” (sound/touch), “smells like cold smoke” (taste/smell), “generous” (visual), “melting” (touch/taste) are sensory adjectives that create an experience in the reader’s head before the order. Example before: “Chicken grilled, rice, vegetables.” Example after: “Farm chicken grilled over charcoal, fragrant basmati rice with turmeric, seasonal vegetables crispy and mint yogurt sauce.” The second description instantly generates an appetizing mental image.\u003C/p>\n\u003Cp>A as Authentic: mention the origin of products, traditional or artisanal preparation methods, and homemade recipes. “Our four-hour slow-cooked Bolognese sauce according to my grandmother’s Neapolitan recipe” is an authentic description that creates a story and builds trust. Consumers are often willing to pay more for homemade and authentic products. Mentions of geographical origin (beef from Burgundy, regional tomatoes) also strengthen the perceived value.\u003C/p>\n\u003Cp>V as Value: help the client understand what they are getting for their money. “Generous,” “abundant,” “enough for two,” “premium 250g portion” are indicators of value that reassure and justify the price. On delivery platforms where the client doesn’t see the portions, these details reduce uncertainty and decrease negative reviews such as “portion too small for the price.”\u003C/p>\n\u003Cp>A as Action: finish the description with a subtle invitation. “Must-have,” “our best-seller,” “don’t miss out,” “the chef’s choice” are formulas that encourage action without being aggressive.\u003C/p>\n\u003Cp>The queen of pizzas: San Marzano DOP tomatoes, melting fior di latte mozzarella, fresh basil, extra virgin olive oil. Our most ordered margherita for 8 years.\u003C/p>\n\u003Cp>Crispy romaine lettuce, 24-month aged parmesan, homemade garlic croutons, Cantabrian anchovies, minute-prepared Caesar sauce. The salad that converts salad allergy sufferers.\u003C/p>\n\u003Cp>Homemade tiramisu: ladyfingers soaked in espresso, homemade whipped mascarpone, Madagascar cocoa. Prepared in the morning for evening delivery.\u003C/p>\n\u003Cp>Uber Eats has a character limit of 255 characters per description. Deliveroo allows 1,000 characters. Optimize for Uber Eats: be concise (150-200 characters), placing the most important words first as descriptions are often truncated. For physical menus and your own website, you have more freedom. Read your descriptions aloud: if they don’t make you hungry, start over. The best description is one that makes you want to order your own dish.\u003C/p>\n",[20,30,40,47,56,65],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"haccp-pour-les-nuls-guide-complet-restaurant-2026","HACCP for Dummies: A Complete Guide for Restaurants in 2026 (method, principles, controls, connected solutions)","HACCP Explained Simply for Restaurateurs: 7 Principles, Practical Implementation, Mandatory Records, Deep-Fat Fryers, Connected Thermometers, Preparing a Sanitary Control for 2026.","14 min","2026-05-10T00:00:00.000Z","reglementation","bg-amber-600","Regulation",107.2757339477539,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"augmenter-panier-moyen-livraison","Increase the average order value for delivery: 9 tested and approved strategies by restaurateurs","Each additional euro of average basket impact directly on your profitability. Here are 9 concrete techniques to increase your average order value without increasing your fixed costs or forcing sales.","9 min","2026-02-13T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",90.50788879394533,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":46},"prix-psychologique-menu","Psychology of prices in a restaurant menu: techniques to maximize perceived value","The price you display is just as important as the price itself. Anchoring techniques, round vs. decimal prices, visual presentation: psychological pricing strategies applied to restaurants.","7 min","2025-11-22T00:00:00.000Z",86.8709487915039,{"slug":48,"title":49,"excerpt":50,"readTime":51,"publishedAt":52,"categorySlug":53,"categoryColor":16,"categoryLabel":54,"relevance":55},"descriptions-menu-optimisees-livraison","Write menu descriptions that sell delivery","Copywriting techniques for writing irresistible dish descriptions on delivery platforms.","6 min","2025-11-08T00:00:00.000Z","menu","Menu",86.14341735839844,{"slug":57,"title":58,"excerpt":59,"readTime":11,"publishedAt":60,"categorySlug":61,"categoryColor":62,"categoryLabel":63,"relevance":64},"jdc-quitte-keytchens-bascule-hubrise-2026","JDC is leaving Keytchens and switching to Hubrise: a review of a failed technological partnership","Announced in grand style on October 24, 2023, the partnership between JDC S.A. and Keytchens was intended to equip the Jalia and Kezia II cash registers with an integrated order aggregator. The contract was terminated: JDC is now relying on Hubrise. Decryption, sources, and what this changes for restaurateurs.","2026-05-07T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",84.68933868408203,{"slug":66,"title":67,"excerpt":68,"readTime":69,"publishedAt":70,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":71},"marge-reelle-commande-livraison-calcul-2026","Calculate the actual profit margin of an order in delivery in 2026","Commission, fees, packaging, VAT: many restaurateurs lose money on delivery without realizing it. The method for calculating your actual profit margin.","10 min","2026-06-04T09:00:00.000Z",79.4037857055664,{"prev":73,"next":76},{"slug":74,"title":75},"ventes-croisees-plateformes-livraison","Cross-selling techniques to increase the average order value with delivery.",{"slug":77,"title":78},"apprentissage-restauration-aides","Apprentices: cheap labor or an investment?"]