[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-cout-acquisition-client-cac":3,"blog-related-en-cout-acquisition-client-cac":19,"blog-neighbors-en-cout-acquisition-client-cac":73},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},761,142,"en","cout-acquisition-client-cac","Customer Acquisition Cost (CAC): how much does it cost to acquire a new customer?","Marketing, promos, commissions... Do you know how much you spend to attract a customer and how much it brings you in?","The CAC is calculated by dividing the total of your marketing expenses (advertising, promotions, lead generation commissions) over a period by the number of new customers acquired during that same period.\n\n500€ of Facebook ads + 200€ of flyers = 700€. If this brought you 70 new clients, your CAC is 10€.\n\nCompare the CAC to the LTV (Lifetime Value), which is the net profit a customer will generate throughout their lifetime with you. If a customer generates €5 profit per order and orders 10 times, their LTV is €50. A CAC of €10 is then very profitable (ratio 1:5).\n\nOn platforms (UberEats, Deliveroo), the commission is an acquisition cost. If you pay a 30% commission on an order for 20€, your acquisition cost for that order is 6€. This is high, which is why it’s important to convert these customers to your direct channels.\n\nThe cheapest client is the one who returns. Customer loyalty costs 5 to 7 times less than acquisition. Don't neglect your existing customers in pursuit of new ones.","7 min","2025-11-25T00:00:00.000Z","2026-05-15T08:59:11.000Z",6,"rentabilite","bg-feature-purple","Profitability","\u003Cp>The CAC is calculated by dividing the total of your marketing expenses (advertising, promotions, lead generation commissions) over a period by the number of new customers acquired during that same period.\u003C/p>\n\u003Cp>500€ of Facebook ads + 200€ of flyers = 700€. If this brought you 70 new clients, your CAC is 10€.\u003C/p>\n\u003Cp>Compare the CAC to the LTV (Lifetime Value), which is the net profit a customer will generate throughout their lifetime with you. If a customer generates €5 profit per order and orders 10 times, their LTV is €50. A CAC of €10 is then very profitable (ratio 1:5).\u003C/p>\n\u003Cp>On platforms (UberEats, Deliveroo), the commission is an acquisition cost. If you pay a 30% commission on an order for 20€, your acquisition cost for that order is 6€. This is high, which is why it’s important to convert these customers to your direct channels.\u003C/p>\n\u003Cp>The cheapest client is the one who returns. Customer loyalty costs 5 to 7 times less than acquisition. Don’t neglect your existing customers in pursuit of new ones.\u003C/p>\n",[20,30,40,47,57,64],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"mentions-legales-obligatoires-prestataire-restaurant-france","Mandatory legal notices for a B2B SaaS provider in France (LCEN 2004)","What are the 9 elements a commercial website must display to be legal in France, and why their absence is a warning sign for any restaurateur about to sign a contract?","6 min","2026-05-13T00:00:00.000Z","conformite","bg-red-500","Compliance",67.32437896728516,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"fideliser-clients-livraison-recuperer-donnee-2026","Loyalizing customers, delivery, and retrieving customer data in 2026","Delivered through platforms, the customer belongs to the platform, not to you. How to build a direct relationship and recover your customer data.","9 min","2026-06-03T15:00:00.000Z","marketing","bg-feature-blue","Marketing",52.41441345214844,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":46},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","8 min","2025-11-10T00:00:00.000Z",50.16135787963867,{"slug":48,"title":49,"excerpt":50,"readTime":51,"publishedAt":52,"categorySlug":53,"categoryColor":54,"categoryLabel":55,"relevance":56},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","10 min","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",50.06325912475586,{"slug":58,"title":59,"excerpt":60,"readTime":61,"publishedAt":62,"categorySlug":53,"categoryColor":54,"categoryLabel":55,"relevance":63},"otter-vs-fooderise-comparatif-detaille-2026","Otter (tryotter.com) vs Fooderise in 2026: a complete comparison, prices, features and commitment","Otter has 275,000 clients but also 24 months of engagement. Fooderise is no-commitment, GDPR compliant, and all-in-one. Which solution should you really choose?","14 min","2026-05-01T00:00:00.000Z",45.92347717285156,{"slug":65,"title":66,"excerpt":67,"readTime":34,"publishedAt":68,"categorySlug":69,"categoryColor":70,"categoryLabel":71,"relevance":72},"integrer-glovo-restaurant-fonctionnement-commission-2026","Glovo restaurant 2026: how it works, how to integrate, commission, alternatives","Everything you need to know about Glovo for restaurants in 2026: how it works, how to integrate with Glovo, commission, dark kitchen, and alternatives according to your market (France, Spain, Italy).","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",43.8390007019043,{"prev":74,"next":77},{"slug":75,"title":76},"red-lobster-faillite-crevettes","Red Lobster: How all-you-can-eat shrimp killed the chain",{"slug":78,"title":79},"affichage-nutriscore-menu","Nutri-Score on the menu: soon mandatory?"]