[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-cibler-marche-etudiant-livraison":3,"blog-related-en-cibler-marche-etudiant-livraison":19,"blog-neighbors-en-cibler-marche-etudiant-livraison":72},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},723,104,"en","cibler-marche-etudiant-livraison","Targeting the student market with delivery: strategies and adapted menus","Students are the biggest consumers of delivery services. Here's how to attract them.","18-25 year olds represent 35% of delivery orders. This is the most active, connected, and socially influenced segment. But it’s also the most price-sensitive.\n\nThe student menu must be: affordable (dishes under 10 EUR), generous (portion sizes matter), and quick (preparation in less than 15 minutes). Burgers, kebabs, tacos, and bowls are the preferred formats.\n\nStudent promotions are working well: \"-20% with your student card\" (even if the platforms don't verify), \"Student menu at 8.90 EUR\", \"2 for the price of 1 on Tuesdays\".\n\nThe presence on social networks is crucial for this segment. TikTok and Instagram are the number one discovery channels. Authentic and fun content performs better than corporate content.\n\nUniversity zones (campus, student residences, libraries) are your priority delivery zones. Adjust your radius to cover these priority zones.\n\nStudent word-of-mouth is powerful. A satisfied student shares on their networks and recommends to their friends. Invest in quality and consistency, and marketing will follow naturally.","5 min","2025-10-25T00:00:00.000Z","2026-05-15T08:59:04.000Z",1,"livraison","bg-feature-green","Delivery","\u003Cp>18-25 year olds represent 35% of delivery orders. This is the most active, connected, and socially influenced segment. But it’s also the most price-sensitive.\u003C/p>\n\u003Cp>The student menu must be: affordable (dishes under 10 EUR), generous (portion sizes matter), and quick (preparation in less than 15 minutes). Burgers, kebabs, tacos, and bowls are the preferred formats.\u003C/p>\n\u003Cp>Student promotions are working well: “-20% with your student card” (even if the platforms don’t verify), “Student menu at 8.90 EUR”, “2 for the price of 1 on Tuesdays”.\u003C/p>\n\u003Cp>The presence on social networks is crucial for this segment. TikTok and Instagram are the number one discovery channels. Authentic and fun content performs better than corporate content.\u003C/p>\n\u003Cp>University zones (campus, student residences, libraries) are your priority delivery zones. Adjust your radius to cover these priority zones.\u003C/p>\n\u003Cp>Student word-of-mouth is powerful. A satisfied student shares on their networks and recommends to their friends. Invest in quality and consistency, and marketing will follow naturally.\u003C/p>\n",[20,30,40,50,59,64],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.","10 min","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",58.71311950683594,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":36,"categoryColor":37,"categoryLabel":38,"relevance":39},"top-20-marques-restauration-rapide-france-2026","The 20 fast food brands that are booming in France in 2026","McDonald's, KFC, O'Tacos, Chicken Street... Which brands dominate fast food in France in 2026? Our complete ranking with figures and trends.","12 min","2025-11-16T00:00:00.000Z","marques","bg-amber-500","Marques",43.92717742919922,{"slug":41,"title":42,"excerpt":43,"readTime":44,"publishedAt":45,"categorySlug":46,"categoryColor":47,"categoryLabel":48,"relevance":49},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","8 min","2025-11-10T00:00:00.000Z","rentabilite","bg-feature-purple","Profitability",42.587406158447266,{"slug":51,"title":52,"excerpt":53,"readTime":44,"publishedAt":54,"categorySlug":55,"categoryColor":56,"categoryLabel":57,"relevance":58},"rushour-avis-restaurateurs-guide-complet-2026","RusHour reviews 2026: a complete guide for restaurateurs (features, prices, alternatives)","Detailed review of RusHour in 2026: positioning, strengths, POS integrations, Boost'R concierge service, price level and comparison with transparent market alternatives.","2026-05-07T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",41.76643371582031,{"slug":60,"title":61,"excerpt":62,"readTime":44,"publishedAt":54,"categorySlug":55,"categoryColor":56,"categoryLabel":57,"relevance":63},"otter-avis-restaurateurs-guide-complet-2026","Otter reviews 2026: a complete guide for restaurateurs (features, prices, alternatives)","Detailed review of Otter (tryotter.com) in 2026: positioning, features, USD pricing model, 24-month commitment, and comparison with European alternatives.",41.201927185058594,{"slug":65,"title":66,"excerpt":67,"readTime":34,"publishedAt":25,"categorySlug":68,"categoryColor":69,"categoryLabel":70,"relevance":71},"meilleur-kassesystem-restaurant-allemagne-danemark-comparatif-2026","Best restaurant POS system: complete guide Germany and Denmark 2026","Comparative analysis of the best point-of-sale systems for restaurants in Germany, the best point-of-sale systems for restaurants in Denmark, integrations for delivery and compatibility with TSE/SAFT-T.","caisse","bg-indigo-600","Cash",40.32830047607422,{"prev":73,"next":76},{"slug":74,"title":75},"traiteur-evenementiel-box","Box Traiteur for businesses: the new buffet",{"slug":77,"title":78},"gestion-stocks-eviter-ruptures-plateformes","Inventory management: avoid stockouts on platforms"]