[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-burger-king-france-histoire-retour-2013":3,"blog-related-en-burger-king-france-histoire-retour-2013":19,"blog-neighbors-en-burger-king-france-histoire-retour-2013":61},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},6977,620,"en","burger-king-france-histoire-retour-2013","Burger King in France: history, withdrawal in 1997 and spectacular return in 2013","Established in 1980 and disappeared in 1997, Burger King has made a grand return to France in 2013. Story of a comeback carried by the Bertrand Restauration franchise and the \"Whopper effect.\"","# Burger King in France: a 16-year comeback\n\nWhen the first Burger King restaurant opened on boulevard du Montparnasse in Paris in **1980**, the American chain founded in Miami in 1954 by James McLamore and David Edgerton had already celebrated its 26th anniversary. For seventeen years, Burger King would open thirty restaurants in France, mainly in Paris, but never succeeded in imposing its **Whopper** against McDonald's' roller press.\n\n## 1997: the silent withdrawal\n\nIn 1997, Burger King decided to **withdraw from the French market**. The Quick group bought up the entire park, converted the franchises, and the brand disappeared from the French landscape. For sixteen years, French travelers who crossed paths with a Burger King in Brussels, London or Geneva would sigh, saying that France was one of the few developed countries without access to the \"King\".\n\nThis prolonged absence created a **measurable lack effect**: opinion polls, online petitions, viral success of the parodical Twitter account \"Burger King France\"… The public let know that it was waiting for the chain. When the Marseille-Provence airport opened in **December 2013** a temporary Burger King in its terminal, queues of several hours formed, captured by national media. The effect was massive.\n\n## 2013-2024: the rapid growth\n\nThe official return took place via **Bertrand Restauration**, master franchisee for France, who inaugurated a Burger King in La Défense (Paris) on December 16, 2015. From there, the rate of openings accelerated:\n\n- 2016: 14 restaurants opened\n- 2018: 200 restaurants\n- 2021: ~400 restaurants\n- 2024: **more than 500 restaurants** claimed\n\nThe acquisition of **Quick** by the Bertrand group in 2015 accelerated the deployment: almost all of the 360 French Quick restaurants were converted to Burger King between 2016 and 2019, capitalizing on already tested locations.\n\n## The figures in our database\n\nAccording to our cross-referenced INSEE-SIRENE + INPI database, the Burger King France ecosystem currently counts:\n\n- **85 franchised companies** (each operating 1 to 15 restaurants)\n- **572 establishments** declared to INSEE, of which 470 are open\n- **Burger King Restauration** (SIREN 801363227) as a pivot structure\n\nThe most densely covered departments are the **Gironde (33)** with 13 establishments, followed by the **Seine-et-Marne (77)** with 12, then the **Ille-et-Vilaine (35)** and the **Haute-Garonne (31)** with 10 each.\n\n## Why it works\n\nThree factors explain this success of the return:\n\n1. **A differentiated product**: the flame-grilled Whopper remains a distinctive gustatory landmark compared to the McDonald's burger.\n2. **A cunning implantation strategy**: taking over Quick locations (already tested in the fast zone) and choosing premium positions in airports / stations.\n3. **An offensive marketing**: direct comparison campaigns with McDonald's, provocative signature, sector-recognized social media.\n\nThe challenge of the coming years remains **profitability**: despite spectacular revenue growth, many establishments have not yet reached the break-even point. This is the subject of our [detailed financial analysis Burger King France 2024](/fr/blog/burger-king-france-analyse-financiere-2024).","6 min","2026-05-31T20:07:32.000Z","2026-06-07T23:46:14.000Z",15,"marques","bg-amber-500","Marques","\u003Ch1>Burger King in France: a 16-year comeback\u003C/h1>\n\u003Cp>When the first Burger King restaurant opened on boulevard du Montparnasse in Paris in \u003Cstrong>1980\u003C/strong>, the American chain founded in Miami in 1954 by James McLamore and David Edgerton had already celebrated its 26th anniversary. For seventeen years, Burger King would open thirty restaurants in France, mainly in Paris, but never succeeded in imposing its \u003Cstrong>Whopper\u003C/strong> against McDonald’s’ roller press.\u003C/p>\n\u003Ch2>1997: the silent withdrawal\u003C/h2>\n\u003Cp>In 1997, Burger King decided to \u003Cstrong>withdraw from the French market\u003C/strong>. The Quick group bought up the entire park, converted the franchises, and the brand disappeared from the French landscape. For sixteen years, French travelers who crossed paths with a Burger King in Brussels, London or Geneva would sigh, saying that France was one of the few developed countries without access to the “King”.\u003C/p>\n\u003Cp>This prolonged absence created a \u003Cstrong>measurable lack effect\u003C/strong>: opinion polls, online petitions, viral success of the parodical Twitter account “Burger King France”… The public let know that it was waiting for the chain. When the Marseille-Provence airport opened in \u003Cstrong>December 2013\u003C/strong> a temporary Burger King in its terminal, queues of several hours formed, captured by national media. The effect was massive.\u003C/p>\n\u003Ch2>2013-2024: the rapid growth\u003C/h2>\n\u003Cp>The official return took place via \u003Cstrong>Bertrand Restauration\u003C/strong>, master franchisee for France, who inaugurated a Burger King in La Défense (Paris) on December 16, 2015. From there, the rate of openings accelerated:\u003C/p>\n\u003Cul>\n\u003Cli>2016: 14 restaurants opened\u003C/li>\n\u003Cli>2018: 200 restaurants\u003C/li>\n\u003Cli>2021: ~400 restaurants\u003C/li>\n\u003Cli>2024: \u003Cstrong>more than 500 restaurants\u003C/strong> claimed\u003C/li>\n\u003C/ul>\n\u003Cp>The acquisition of \u003Cstrong>Quick\u003C/strong> by the Bertrand group in 2015 accelerated the deployment: almost all of the 360 French Quick restaurants were converted to Burger King between 2016 and 2019, capitalizing on already tested locations.\u003C/p>\n\u003Ch2>The figures in our database\u003C/h2>\n\u003Cp>According to our cross-referenced INSEE-SIRENE + INPI database, the Burger King France ecosystem currently counts:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>85 franchised companies\u003C/strong> (each operating 1 to 15 restaurants)\u003C/li>\n\u003Cli>\u003Cstrong>572 establishments\u003C/strong> declared to INSEE, of which 470 are open\u003C/li>\n\u003Cli>\u003Cstrong>Burger King Restauration\u003C/strong> (SIREN 801363227) as a pivot structure\u003C/li>\n\u003C/ul>\n\u003Cp>The most densely covered departments are the \u003Cstrong>Gironde (33)\u003C/strong> with 13 establishments, followed by the \u003Cstrong>Seine-et-Marne (77)\u003C/strong> with 12, then the \u003Cstrong>Ille-et-Vilaine (35)\u003C/strong> and the \u003Cstrong>Haute-Garonne (31)\u003C/strong> with 10 each.\u003C/p>\n\u003Ch2>Why it works\u003C/h2>\n\u003Cp>Three factors explain this success of the return:\u003C/p>\n\u003Col>\n\u003Cli>\u003Cstrong>A differentiated product\u003C/strong>: the flame-grilled Whopper remains a distinctive gustatory landmark compared to the McDonald’s burger.\u003C/li>\n\u003Cli>\u003Cstrong>A cunning implantation strategy\u003C/strong>: taking over Quick locations (already tested in the fast zone) and choosing premium positions in airports / stations.\u003C/li>\n\u003Cli>\u003Cstrong>An offensive marketing\u003C/strong>: direct comparison campaigns with McDonald’s, provocative signature, sector-recognized social media.\u003C/li>\n\u003C/ol>\n\u003Cp>The challenge of the coming years remains \u003Cstrong>profitability\u003C/strong>: despite spectacular revenue growth, many establishments have not yet reached the break-even point. This is the subject of our \u003Ca href=\"/fr/blog/burger-king-france-analyse-financiere-2024\">detailed financial analysis Burger King France 2024\u003C/a>.\u003C/p>\n",[20,26,32,38,44,54],{"slug":21,"title":22,"excerpt":23,"readTime":11,"publishedAt":24,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":25},"quick-burger-king-modele-conversion-parc","Quick → Burger King: How Bertrand converted 350+ restaurants in 4 years","Between 2016 and 2020, the Bertrand Group systematically transformed the former Quick network into Burger King. Case study of an industrial conversion of a single park in Europe.","2026-05-31T20:16:56.000Z",94.21061706542967,{"slug":27,"title":28,"excerpt":29,"readTime":30,"publishedAt":24,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":31},"quick-france-histoire-disparition-2015","Retailer: The Belgian chain that dominated France before its near-disappearance in 2015","Born in Belgium in 1971, Quick was long the main competitor of McDonald's in France before being bought in 2015 by Burger King France and almost disappearing from the scene. Story of a swift fall.","5 min",77.84368896484375,{"slug":33,"title":34,"excerpt":35,"readTime":30,"publishedAt":36,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":37},"burger-king-carte-france-implantation","France Burger King Map: 572 establishments, 470 open","Where are the Burger King restaurants in France? Our SIRENE database lists 572 establishments affiliated with the network, of which 470 are currently open. Mapping by department, top cities, and still-unserved areas.","2026-05-31T20:07:33.000Z",58.478702545166016,{"slug":39,"title":40,"excerpt":41,"readTime":42,"publishedAt":36,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":43},"burger-king-modele-franchise-digital-livraison","Becoming a Burger King franchisee: entry ticket, business model and digital strategy","Personal contributions, royalties, marketing fees, integration and delivery: the details of the Burger King France franchise model, viewed in the context of the network's digital strategy (apps, Uber Eats, dark kitchens).","7 min",50.91373825073242,{"slug":45,"title":46,"excerpt":47,"readTime":48,"publishedAt":49,"categorySlug":50,"categoryColor":51,"categoryLabel":52,"relevance":53},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","10 min","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",49.67799377441406,{"slug":55,"title":56,"excerpt":57,"readTime":58,"publishedAt":59,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":60},"quick-france-implantation-residuelle","The last Quick restaurants in France: where are they still located in 2024?","Between 15 and 20 Quick restaurants operating in France in 2024. Mapping of the last points of sale and reasons for their continued operation.","4 min","2026-05-31T20:16:57.000Z",48.135833740234375,{"prev":62,"next":65},{"slug":63,"title":64},"verifier-prestataire-restauration-pappers-30-secondes","Check a restaurant provider in 30 seconds via Pappers (step-by-step method)",{"slug":33,"title":34}]