[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-brewdog-biere-punk":3,"blog-related-en-brewdog-biere-punk":19,"blog-neighbors-en-brewdog-biere-punk":68},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},693,74,"en","brewdog-biere-punk","BrewDog: The Punk Beer and Crowdfunding","They financed their growth through their clients (\"Equity Punks\").","Marketing provocateur (Beer in a mummified squirrel, protest in a tank in London).\n\nCraft beer bars all over the world.\n\nTransparency: They share all their recipes as Open Source (\"DIY Dog\").\n\nUnique community model.","6 min","2026-01-29T00:00:00.000Z","2026-05-15T08:58:59.000Z",7,"success-stories","bg-pink-500","Success Stories","\u003Cp>Marketing provocateur (Beer in a mummified squirrel, protest in a tank in London).\u003C/p>\n\u003Cp>Craft beer bars all over the world.\u003C/p>\n\u003Cp>Transparency: They share all their recipes as Open Source (“DIY Dog”).\u003C/p>\n\u003Cp>Unique community model.\u003C/p>\n",[20,30,37,47,54,61],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":29},"fondateur-victime-linkedin-marketing-plainte-startup","The victim-founder of LinkedIn: when public complaint replaces execution","Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.","10 min","2026-05-04T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",56.04255676269531,{"slug":31,"title":32,"excerpt":33,"readTime":34,"publishedAt":35,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":36},"jdc-quitte-keytchens-bascule-hubrise-2026","JDC is leaving Keytchens and switching to Hubrise: a review of a failed technological partnership","Announced in grand style on October 24, 2023, the partnership between JDC S.A. and Keytchens was intended to equip the Jalia and Kezia II cash registers with an integrated order aggregator. The contract was terminated: JDC is now relying on Hubrise. Decryption, sources, and what this changes for restaurateurs.","8 min","2026-05-07T00:00:00.000Z",46.55963897705078,{"slug":38,"title":39,"excerpt":40,"readTime":41,"publishedAt":42,"categorySlug":43,"categoryColor":44,"categoryLabel":45,"relevance":46},"nouvelles-marques-qui-montent-france-2026","Black and White Burger, Gladale, Chicken Street: these new brands rising in 2026","These 3 new fast-food brands are experiencing explosive growth in 2026. Who are they, why are they booming, and can one still invest in franchising?","7 min","2026-02-19T00:00:00.000Z","marques","bg-amber-500","Marques",42.2751350402832,{"slug":48,"title":49,"excerpt":50,"readTime":51,"publishedAt":52,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":53},"zelty-vs-innovorder-quel-pos-franchise","Zelty vs Innovorder: Which POS system for your franchise?","Franchises and restaurant chains comparison: Zelty on iPad without commitment or Innovorder on Android with ordering terminals.","9 min","2026-03-07T00:00:00.000Z",35.4849967956543,{"slug":55,"title":56,"excerpt":57,"readTime":58,"publishedAt":59,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":60},"keytchens-avis-achetes-chute-chiffre-affaires","Kitchens in 2026: How to read the public indicators of a SaaS publisher whose trajectory raises questions","Customer base evolution, update frequency, online review profile: several public signals allow a restaurateur to assess an editor's dynamics. Reading applied to the Keytchens case, without prior intent proceedings.","11 min","2026-04-15T00:00:00.000Z",34.68494415283203,{"slug":62,"title":63,"excerpt":64,"readTime":65,"publishedAt":66,"categorySlug":26,"categoryColor":27,"categoryLabel":28,"relevance":67},"otter-vs-fooderise-comparatif-detaille-2026","Otter (tryotter.com) vs Fooderise in 2026: a complete comparison, prices, features and commitment","Otter has 275,000 clients but also 24 months of engagement. Fooderise is no-commitment, GDPR compliant, and all-in-one. Which solution should you really choose?","14 min","2026-05-01T00:00:00.000Z",32.73813247680664,{"prev":69,"next":72},{"slug":70,"title":71},"optimiser-description-menu-livraison","Write menu descriptions that sell",{"slug":73,"title":74},"analyse-flux-pieton-wifi","Count passersby in front of your storefront using WiFi."]