[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-article-en-augmenter-panier-moyen-livraison":3,"blog-related-en-augmenter-panier-moyen-livraison":19,"blog-neighbors-en-augmenter-panier-moyen-livraison":65},{"id":4,"groupId":5,"locale":6,"slug":7,"title":8,"excerpt":9,"contentMd":10,"readTime":11,"publishedAt":12,"updatedAt":13,"categoryGroupId":14,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"html":18},662,43,"en","augmenter-panier-moyen-livraison","Increase the average order value for delivery: 9 tested and approved strategies by restaurateurs","Each additional euro of average basket impact directly on your profitability. Here are 9 concrete techniques to increase your average order value without increasing your fixed costs or forcing sales.","On delivery platforms, a restaurant’s average order value is one of the most important indicators of profitability. With fixed commissions of 25-30%, increasing the average order value by 5 euros on 300 monthly orders represents an additional €1,500 in revenue, of which €1,050 to €1,125 remain in your pocket after commission. The impact on the margin is immediate and significant.\n\nStrategy 1 - Upselling at the menu level: position your most profitable dishes at the top of each category. The display order on platforms directly influences choices. The first dishes in a category receive 30-40% additional clicks. Your combos and formulas (more profitable than individual dishes) should appear first, before à la carte dishes. Strategy 2 - Add-ons and extras: add clearly valued paid options. “Special homemade sauce +1.50 euro”, “extra cheese portion +2 euros”. These small additions are not resisted and easily accumulate.\n\nStrategy 3 - The intelligent minimum basket: set your minimum order amount to a level that encourages the addition of an item. If your average basket is €18 and your minimum is €12, many customers stop at €12-13. Increase the minimum to €15: you will encourage these customers to add a dessert or a drink. Strategy 4 - Complementary suggestions: on platforms that allow it, activate complementary suggestions. “Also order: fries +€3.50, drink +€2.90”. These contextual suggestions can increase the average basket by 8 to 12%.\n\nStrategy 5 - Menus and Packages: Offer a \"all-inclusive\" package (dish + side + drink) at a price less than 10-15% lower than the sum of the individual items. Customers perceive value and tend to order the package instead of the dish alone, mechanically increasing their basket. Strategy 6 - Well-Showcased Desserts: Desserts are often undersold on delivery. Appetizing photos, evocative descriptions, and visible positioning can triple dessert orders. A dessert at 5 euros ordered by 20% additional customers increases your average basket by one euro.\n\nStrategy 7 - Beverages and Extras: Offer beverages, additional sauces, artisan breads, or premium condiments. These items have high margins (60-80%) and low additional preparation costs, which have a disproportionate impact on profitability. Strategy 8 - Portion Sizes: Always offer \"regular\" and \"large\" sizes with a price difference. Most customers opt for the \"large\" if the supplement is less than 30% of the base price. Strategy 9 - Event Bundles: Family pack for 4 people, sharing platter, romantic box for 2. These offers generally have an average basket value 50-80% higher than a standard order.\n\nMeasuring the impact is straightforward: note your current average basket, implement 2-3 of these strategies each month, and measure the variation. Most restaurateurs who systematically apply these techniques observe an increase in average basket of 15 to 25% in 3 months. On 400 monthly orders with an average basket of €22, a 20% increase represents an additional €1,760 in monthly revenue.","9 min","2026-02-13T00:00:00.000Z","2026-05-15T08:58:54.000Z",6,"rentabilite","bg-feature-purple","Profitability","\u003Cp>On delivery platforms, a restaurant’s average order value is one of the most important indicators of profitability. With fixed commissions of 25-30%, increasing the average order value by 5 euros on 300 monthly orders represents an additional €1,500 in revenue, of which €1,050 to €1,125 remain in your pocket after commission. The impact on the margin is immediate and significant.\u003C/p>\n\u003Cp>Strategy 1 - Upselling at the menu level: position your most profitable dishes at the top of each category. The display order on platforms directly influences choices. The first dishes in a category receive 30-40% additional clicks. Your combos and formulas (more profitable than individual dishes) should appear first, before à la carte dishes. Strategy 2 - Add-ons and extras: add clearly valued paid options. “Special homemade sauce +1.50 euro”, “extra cheese portion +2 euros”. These small additions are not resisted and easily accumulate.\u003C/p>\n\u003Cp>Strategy 3 - The intelligent minimum basket: set your minimum order amount to a level that encourages the addition of an item. If your average basket is €18 and your minimum is €12, many customers stop at €12-13. Increase the minimum to €15: you will encourage these customers to add a dessert or a drink. Strategy 4 - Complementary suggestions: on platforms that allow it, activate complementary suggestions. “Also order: fries +€3.50, drink +€2.90”. These contextual suggestions can increase the average basket by 8 to 12%.\u003C/p>\n\u003Cp>Strategy 5 - Menus and Packages: Offer a “all-inclusive” package (dish + side + drink) at a price less than 10-15% lower than the sum of the individual items. Customers perceive value and tend to order the package instead of the dish alone, mechanically increasing their basket. Strategy 6 - Well-Showcased Desserts: Desserts are often undersold on delivery. Appetizing photos, evocative descriptions, and visible positioning can triple dessert orders. A dessert at 5 euros ordered by 20% additional customers increases your average basket by one euro.\u003C/p>\n\u003Cp>Strategy 7 - Beverages and Extras: Offer beverages, additional sauces, artisan breads, or premium condiments. These items have high margins (60-80%) and low additional preparation costs, which have a disproportionate impact on profitability. Strategy 8 - Portion Sizes: Always offer “regular” and “large” sizes with a price difference. Most customers opt for the “large” if the supplement is less than 30% of the base price. Strategy 9 - Event Bundles: Family pack for 4 people, sharing platter, romantic box for 2. These offers generally have an average basket value 50-80% higher than a standard order.\u003C/p>\n\u003Cp>Measuring the impact is straightforward: note your current average basket, implement 2-3 of these strategies each month, and measure the variation. Most restaurateurs who systematically apply these techniques observe an increase in average basket of 15 to 25% in 3 months. On 400 monthly orders with an average basket of €22, a 20% increase represents an additional €1,760 in monthly revenue.\u003C/p>\n",[20,27,34,41,50,56],{"slug":21,"title":22,"excerpt":23,"readTime":24,"publishedAt":25,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":26},"reduire-commissions-plateformes-livraison","How to reduce delivery platform commissions","Negotiation, clean delivery, direct order, menu optimization: concrete strategies to reduce Uber Eats and Deliveroo commissions.","8 min","2025-11-10T00:00:00.000Z",118.95580291748047,{"slug":28,"title":29,"excerpt":30,"readTime":31,"publishedAt":32,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":33},"marge-reelle-commande-livraison-calcul-2026","Calculate the actual profit margin of an order in delivery in 2026","Commission, fees, packaging, VAT: many restaurateurs lose money on delivery without realizing it. The method for calculating your actual profit margin.","10 min","2026-06-04T09:00:00.000Z",116.52943420410156,{"slug":35,"title":36,"excerpt":37,"readTime":38,"publishedAt":39,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":40},"augmenter-panier-moyen-uber-eats","7 techniques to increase your average order value on Uber Eats","An average higher basket size means more profit per order. Here are 7 tested and approved techniques by Fooderise restaurateurs.","5 min","2025-11-04T00:00:00.000Z",94.39151763916016,{"slug":42,"title":43,"excerpt":44,"readTime":31,"publishedAt":45,"categorySlug":46,"categoryColor":47,"categoryLabel":48,"relevance":49},"commission-just-eat-restaurant-france-pourcentage-2026","Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees","Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.","2026-05-10T00:00:00.000Z","plateformes","bg-primary","Platforms",90.54610443115234,{"slug":51,"title":52,"excerpt":53,"readTime":11,"publishedAt":54,"categorySlug":15,"categoryColor":16,"categoryLabel":17,"relevance":55},"break-even-restaurant","Calculate the breakeven point of your restaurant: the complete method with examples and figures","How many orders do you need to fulfill each month to cover your fixed costs? Calculating the break-even point (profitability threshold) is the most important financial exercise for any restaurateur.","2025-12-26T00:00:00.000Z",82.33423614501953,{"slug":57,"title":58,"excerpt":59,"readTime":24,"publishedAt":60,"categorySlug":61,"categoryColor":62,"categoryLabel":63,"relevance":64},"jdc-quitte-keytchens-bascule-hubrise-2026","JDC is leaving Keytchens and switching to Hubrise: a review of a failed technological partnership","Announced in grand style on October 24, 2023, the partnership between JDC S.A. and Keytchens was intended to equip the Jalia and Kezia II cash registers with an integrated order aggregator. The contract was terminated: JDC is now relying on Hubrise. Decryption, sources, and what this changes for restaurateurs.","2026-05-07T00:00:00.000Z","general","bg-secondary","Le chat est sur le tapis. Il dort. C'est mignon.",80.157470703125,{"prev":66,"next":69},{"slug":67,"title":68},"publicite-facebook-instagram-ads-restaurant","Facebook & Instagram Ads: Targeting customers around you",{"slug":70,"title":71},"linkedin-restaurateur-marque-employeur","LinkedIn for Restaurateurs: Recruit and Develop Your Network"]